BY COURTNEY ADEMA
NOV 26, 2019 10:37AM
As the year comes to a close, Square U.S. has determined the fastest growing beauty trends of 2019. Based on the responses from more the 8,000 small business owners, Square U.S. analyzed payment data, business owner and consumer sentiment in this #treatyourself era.
With the new prevalence of self-care, Square found overall that customers are spending more on beauty services. Sales from the beauty sector have more than doubled since January 2017. Square beauty sellers have especially seen an increase in male customers seeking beauty and grooming services and consumer desire for specialized techniques that result in low maintenance looks.
Fastest Growing Hair Trend
Root smudging is the year’s fastest growing hair trend. Also known as “smudge root” or “root shadowing,” this technique enhances and lightens the root area to create a blended effect. This look is comparable to ombre or balayage techniques. The monthly sales have grown by 7,100 percent since January 2017. On average, root smudging costs $40 nationwide. By comparison, there have been 14 times as much revenue from monthly sales on babylight treatments—very delicate, white-blonde highlights created using a very fine color technique – in the same time frame.
Fastest Growing Nail Trend
Nail dip powder manicure is the fastest growing nail trend of the year. Clients achieve pigment on their nails by dipping them into colored powder between a base coat and a sealant. Nail dip is a thicker and longer-lasting alternative to gel polish, lasting about three to four weeks in comparison to gel polish, which lasts up to two weeks. There have been 18 times as much revenue from monthly sales since January 2017. Nation-wide, nail dip […]